Hunch Blog | Mac vs PC People: Personality Traits
This is a extract of a post on the Hunch Blog. Hunch is a service that uses questions and quizzes to find out what people should do. User generated quizzes are made and the rest of the process is automated. Example of questions are: "Should I upgrade to the iPhone 3GS?" (Made by me) "What type of car should I buy?" and more like that. They use sample questions that appear on the homepage to generate information on people, kind of like a survey. This is an outcome of that. I would recommend everyone to start using Hunch.
There are a lot of fun details and images in the full 13 page report, which is also available in a downloadable pdf version. And once again, we had an illustrator distill all this down to make the following 2 pictures roughly worth the report’s 3,000 words.
PC People are down-to-earth team players who enjoy sports, practical design, and mainstream media
Mac People trend towards retro design, bold colors, an appreciation for objects which express their individual identity, and "media with a message"
Again, read the full report here or download it here. (and if you haven’t already, also check out the report we issued a few weeks ago entitled How Food Preferences vary by Political Ideology.
As you can see PC people are logical and straight forward, while Mac users are crazy and artistic.






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